Sie haben keine Artikel im Korb.

The End of Marketing as We Know It von Zyman, Sergio

Fr. 22.90
Unsere Bestellmengen-Rabatte:
Menge
10+
20+
50+
Preis
Fr. 20.60
Fr. 20.05
Fr. 19.45
ISBN: 978-0-88730-983-0
Herstellernummer: 9158047
Verfügbarkeit: Lieferbar in ca. 20-45 Arbeitstagen
+ -

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

  • Why feel-good marketing is pointless unless it results in sales
  • Why marketing is a science not an art
  • How a well-honed strategy is more important to success than what ads say
  • And much more

Autor Zyman, Sergio
Verlag Harper Collins (US)
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2000
Seitenangabe 272 S.
Meldetext Lieferbar in ca. 20-45 Arbeitstagen
Ausgabekennzeichen Englisch
Masse H20.5 cm x B13.7 cm x D2.5 cm 240 g
Coverlag HarperBusiness (Imprint/Brand)
Schreiben Sie Ihre eigene Bewertung
  • Nur registrierte Benutzer können Rezensionen verfassen
*
*
  • Schlecht
  • Sehr gut
*
*
*
*

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

  • Why feel-good marketing is pointless unless it results in sales
  • Why marketing is a science not an art
  • How a well-honed strategy is more important to success than what ads say
  • And much more

Über den Autor Zyman, Sergio

Sergio Zyman ist Gründer und CEO der Beratungsfirma Zyman Marketing Group in Atlanta, Georgia. Davor war er Chief Marketing Officer bei Coca-Cola. Er gehört zu den profiliertesten Strategen der internationalen Marketing-Szene.

Scott Miller ist Gründer und Chairman der Core Strategy Group in Atlanta. Er wirkt als Politik- wie als Unternehmensstratege. Lech Walesa, Václav Havel, Corazon Aquino, Kim Dae Jung und Boris Jelzin gehörten zu seinen Klienten.

Weitere Titel von Zyman, Sergio

X
Herzlich willkommen bei der adhoc Buchhandlung / myBooks.ch